Why Your Website Matters More Than You Think

The foundation of building a website was laid in the early 1990s. It was intended for sharing information through simple, text-based pages. Since then, it has evolved immensely into a complex, dynamic, and interactive platform. Which is not just a reality but an essential part of modern communication, commerce, and daily life.  The first website: http://info.cern.ch/ was launched in December 1990 by Berners-Lee. Earlier websites were read only with dominance of Static HTML pages. It was when NCSA Mosaic browser was introduced in 1993, is when websites became visually appealing and accessibility was broadened to a general audience, leading to instant growth and commercial returns. Then the evolution never stopped from java Script in 1995, then the rise of Content Management Systems (CMS) in 2003  like WordPress, giving life to Social media via Facebook & YouTube. However, it wasn’t until Apple launched an iPhone in 2007 and the accessibility reaching in the palm of a person’s hand, made it into a necessity. Today it’s still evolving and enhancing its own essence by itself. From JavaScript frameworks to technologies like Progressive Web Apps (PWAs) and AI integration.

What makes a website important for business? How does it even connect to every aspect of your business? What makes it not required but one of the most important elements of your growth and sustainability. It is the Strategy, User Experience (UX) and Design (UI) that creates a flawless, interactive and target driven digital experience that elevates satisfaction, trust, conversion and brand loyalty.  Strategy guides UX, UX informs UI, and together they ensure the site meets user needs while achieving business objectives. 

Strategy is the (“why & what are your business goals consumer’s needs”)

UX (User Experience) designs the (“how the intuitiveness flows& usability can be achieved”) and

Design (UI/Visuals) creates the (“look of the Brand through branding and contextual aesthetics”)

Is a website for a brand just an aspect or an essentiality. In today’s generation one who is not technically well equipped is already one hand short. Online Platforms play a major role in current time as the exposure of an average human to Online is more than that of another individual. Basically, a person’s screen time in a day is more than the time in human interaction, throughout the day. It is imperative not to only just have a website but understand the significance of it in terms of your business. It represents your trustworthiness and creditability. Are you a Scam or a legit company? It attracts trust from the people.

To portrait what you are and how you are. What does your company stand for? What do you believe in? It weaves a bridge between your ideology to the consumers. It becomes your centre platform for all the operations. Contacts to Customer Service and orders. You can reach your customers more widely and target consumers from different regions.  A click away to provide responses to the queries, grievances or complaints. Tracking of order for better customer experience and delivery service. Best part among all this is, absolute control and authority on quality check & efficiency. Unlike the unstable and unreliable access through Social Media. It gives you the power to drive the operations and control the direction of the company’s performance. With Control comes consistency and transparency. You drive it, you nurture it and the AI will protect it by its own pivotal role. A page dedicated just for the history and essence of the company. Years of experience and knowledge can be shared as a testimony to your sincerity and integrity.  For your growth and learning can be an aspect of the content for your website. Establishing an image of an expert, with dignity and leadership in the industry. And the internet just makes it a little more exciting by making the impossible possible. A global domain at your disposal with infinite reach. Anyone can access you, anyone can be a part of you, buy from you and create a memory with your own brand. The possibility is infinite when it comes to opportunities. In return which leads to generating leads and revenue. Just when you thought this was it, nowadays websites have their own upgrades and secrets, which aren’t secrets anymore but a necessity.

Artificial Intelligence is the future and eventually will be the only thing left driving the Tech World. It is inevitable and it is right here! Today the AI not only just boosts your visibility as the brand but understand and target the consumer and its domain for the maximum output. How does it do it? AI supports personalization, recommendations, and customer service. AI-powered recommendations provide only the most significant, timely, and relative recommendations to ensure customers receive an experience that resonates with them. An example for shopping websites: “frequently bought together”, “complementary products”, “category-based recommendations”. Its valuable input in terms of product demand and inventory management, customer preferences and purchasing patterns, streamlining and presenting only relevant personalized options to the customers. Increases the efficiency to a level that transcends human intervention.  This has resulted in average order value going up from 20% to 40% when recommendation systems work properly. As it looks for opportunities in cross sell and upsell of the items that previously been purchased or are in the cart or been frequently checked by the user.

A wise saying and true one! Balance is the key to evolve and achieve. As we mentioned in our previous BLOG: It all starts from a thought, why!? Why do we need this thing/ idea/ belief/ product? The second question is what is the benefit. As people don’t just give you money, they give you a part of their soul, it’s a memory, it’s a choice and it’s an association to your brand. BRANDING creates perception and Websites are a medium to achieve it. Designing is the backbone of Branding! You cannot fathom one without the other. A website is not just a one-off thing but a peer that grows and becomes a witness of your company’s journey. It evolves as you do and reflects with what you do. Design before strategy is like learning to run before walking. Yes! It is very crucial that you define the idea and devise it into a strategy first! The clarity of the brand and product, how to connect and with which emotion of your consumers through your brand, and finally how you visualize and want to position it first. It takes every aspect of the game. So balance it well, branding is what gives a website its charm.